Pink Door Cookies
The Challenge
Creating a sweet brand experience
Pink Door Cookies, a new artisan cookie business, needed comprehensive support in building a distinctive brand, preparing for a successful product launch, and streamlining inventory management. With no existing presence, they required thoughtful creative collateral, compelling product marketing, and an efficient backend solution to manage their growing inventory.
The Solution
A cohesive brand and operational foundation
I collaborated with Pink Door Cookies to develop vibrant branding, engaging creative assets, and an impactful product launch strategy. Additionally, I implemented a custom inventory management app to streamline backend operations. The combined efforts ensured a memorable, cohesive customer experience while optimizing efficiency behind the scenes, positioning Pink Door Cookies for sustainable growth and success.
Launching a New Product
To successfully introduce Pink Door’s "Experience Box", I developed engaging product-launch materials featuring targeted digital marketing, cohesive brand messaging, and captivating visuals across product, social platforms and the website. The strategic campaign created buzz, increased customer excitement, and drove substantial initial sales, firmly establishing the new product line in the market.
Inventory Tracking App
Recognizing the need for improved operational efficiency, I built a tailored inventory management application designed specifically for Pink Door Cookies’ product workflows.
Brand and Creative Collateral
Recognizing the need for improved operational efficiency, I built a tailored inventory management application designed specifically for Pink Door Cookies’ product workflows. This intuitive app enabled accurate tracking
